{"title":"The Launch Collection","description":"\u003cp\u003eFour pieces, designed in-house and made to order. Each design in our debut collection is produced in small batches once pre-orders close, so nothing is wasted and every piece is made for someone who truly wants it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLimited pre-order window\u003c\/li\u003e\n\u003cli\u003eMade in small batches\u003c\/li\u003e\n\u003cli\u003eDesigned by House of Graeme\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"highland-tartan-dress","title":"PRE-ORDER Glenmore Tartan Dress","description":"\u003cp\u003e\u003cspan\u003eStep into cooler days with the Glenmore dress. This is\u003c\/span\u003e\u003cspan\u003e a romantic heritage piece designed for crisp mornings, country walks, and fireside afternoons. Crafted from a breathable wool-and-cotton blend, it combines the warmth and structure of wool with the softness and comfort of cotton for a natural-fiber dress that feels substantial without becoming heavy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn impeccably pattern-matched tartan, softly sculpted sweetheart neckline, tailored button detailing, and gently shaped sleeves give the dress its vintage character, while the defined waist and flowing A-line midi skirt keep the silhouette feminine, balanced, and easy to wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned with petite proportions in mind, the bodice length, waist placement, sleeve scale, and overall skirt length are considered for a shorter frame rather than simply shortened from a standard-size pattern.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear it on its own with leather boots, layer it under a wool coat, or soften it with a fine knit as the weather turns. Thoughtful enough for everyday dressing and special enough to keep for years, the Highland Dress is made to become part of a wardrobe rather than pass through it.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e60% wool, 40% cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYarn-dyed tartan check\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNavy, forest pine, and muted brick tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePetite-proportioned fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSweetheart neckline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDefined waist\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGently shaped sleeves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA-line midi skirt\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePattern-matched construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSilver vintage-inspired buttons\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConcealed rear closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural-fiber blend\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for cold-weather layering\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHouse of Graeme — Modern clothes with old-world roots.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePRE-ORDER NOTICE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eFirst launch: Fall 2026 · Please allow approximately 6 weeks.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eHouse of Graeme is an independent heritage label built around small-batch production rather than fast-fashion volume. Our pieces are offered by preorder so we can produce more intentionally, reduce excess inventory, and invest more directly in fabric, construction, fit, and quality. As a small label, we currently use AI-assisted design renders to help customers visualize garments before production. These images are pre-production representations, so final fabric tone, texture, trim, fit, and construction details may vary slightly as each piece moves into production. Quantities will be limited, and if for any reason we are unable to fulfill your order, you will receive a full refund.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Graeme","offers":[{"title":"Petite XS","offer_id":46325556576490,"sku":null,"price":128.0,"currency_code":"USD","in_stock":true},{"title":"Petite S","offer_id":46325556609258,"sku":null,"price":128.0,"currency_code":"USD","in_stock":true},{"title":"Petite M","offer_id":46325556642026,"sku":null,"price":128.0,"currency_code":"USD","in_stock":true},{"title":"Petite L","offer_id":46325556674794,"sku":null,"price":128.0,"currency_code":"USD","in_stock":true},{"title":"Petite XL","offer_id":46325556707562,"sku":null,"price":128.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9890\/7370\/files\/Image53.jpg?v=1790284238"},{"product_id":"strathmore-wool-coat","title":"PRE-ORDER Strathmore Wool Coat","description":"\u003cp dir=\"auto\" data-start=\"183\" data-end=\"452\" class=\"PDq2pG_selectionAnchorContainer\"\u003eA sharply tailored wool coat with a distinctly feminine silhouette, t\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003ehe Strathmore Wool Coat is tailored specifically for petite proportions, with a shaped waist that sits where it should on a shorter frame and a pleated skirt scaled to create graceful movement without overwhelming the body. Cut in heavyweight 100% wool, the Strathmore offers natural warmth and breathability through the colder months. Softly structured shoulders, antique brass crest buttons, and a full lining bring the finish and refinement of traditional heritage tailoring. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"183\" data-end=\"452\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cspan\u003eDesigned for women approximately 4'10\"–5'3\", the proportions are thoughtfully adjusted through the bodice, sleeve length, waist placement, and overall coat length for a more balanced, intentional fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"183\" data-end=\"452\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"975\" data-end=\"986\" style=\"font-size: 0.875rem;\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"987\" data-end=\"1206\"\u003e\n\u003cli data-section-id=\"yf79bh\" data-start=\"987\" data-end=\"1007\"\u003e100% wool exterior\u003c\/li\u003e\n\u003cli data-section-id=\"zbj7j1\" data-start=\"1008\" data-end=\"1036\"\u003eSilk satin lining with rayon twill armpit guards for higher durability. \u003c\/li\u003e\n\u003cli data-section-id=\"1ybou9o\" data-start=\"1037\" data-end=\"1053\"\u003eTailored waist\u003c\/li\u003e\n\u003cli data-section-id=\"1nf0jmv\" data-start=\"1054\" data-end=\"1075\"\u003eStructured shoulder\u003c\/li\u003e\n\u003cli data-section-id=\"1b8u0zn\" data-start=\"1076\" data-end=\"1091\"\u003eNotched lapel\u003c\/li\u003e\n\u003cli data-section-id=\"1i0a8q4\" data-start=\"1092\" data-end=\"1111\"\u003eBrass button front\u003c\/li\u003e\n\u003cli data-section-id=\"bwb5as\" data-start=\"1112\" data-end=\"1124\"\u003eWaist tabs\u003c\/li\u003e\n\u003cli data-section-id=\"1dr2yli\" data-start=\"1125\" data-end=\"1139\"\u003eFlap pockets\u003c\/li\u003e\n\u003cli data-section-id=\"3yvs62\" data-start=\"1140\" data-end=\"1151\"\u003eCuff tabs\u003c\/li\u003e\n\u003cli data-section-id=\"j0gebc\" data-start=\"1152\" data-end=\"1173\"\u003eFull sweeping skirt\u003c\/li\u003e\n\u003cli data-section-id=\"ce71q3\" data-start=\"1174\" data-end=\"1206\"\u003eHeritage brown with olive and dusty rose check\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\" data-start=\"1208\" data-end=\"1265\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1208\" data-end=\"1265\" data-is-last-node=\"\"\u003eHouse of Graeme — Beautiful clothes, made to be kept.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"em-caption mt-3 text-berry\"\u003e\u003cem\u003eFirst launch Fall 2026 · allow 6 weeks\u003c\/em\u003e\u003c\/p\u003e\n\u003cp id=\"_R_7k5j6_-disclosure\" class=\"em-caption mt-3\"\u003e\u003cem\u003eThis is a pre-production order: the photos show design renders, and the final fabric, color and construction may vary slightly. We are an independent designer. Not as fast fashion brand. We intentionally make in a small run and too order pieces — please allow 6 weeks. If for some reason we cannot fulfill your order you'll be refunded in full.\u003c\/em\u003e\u003c\/p\u003e","brand":"GRAEME","offers":[{"title":"Petite XS","offer_id":46327627514090,"sku":null,"price":478.0,"currency_code":"USD","in_stock":true},{"title":"Petite S","offer_id":46327627546858,"sku":null,"price":478.0,"currency_code":"USD","in_stock":true},{"title":"Petite M","offer_id":46327627579626,"sku":null,"price":478.0,"currency_code":"USD","in_stock":true},{"title":"Petite L","offer_id":46327627612394,"sku":null,"price":478.0,"currency_code":"USD","in_stock":true},{"title":"Petite XL","offer_id":46327627645162,"sku":null,"price":478.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9890\/7370\/files\/Image_145.jpg?v=1790650857"},{"product_id":"the-braemar-field-coat","title":"PRE-ORDER The Braemar Field Coat","description":"\u003ch3\u003e\u003cspan\u003eThe Braemar Field Coat\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe Braemar Field Coat brings rugged countryside practicality into a more feminine silhouette. Cut from durable weather-resistant olive cotton with subtle heritage texture, it is softly shaped through the waist with additional ease through the hips for a flattering fit that never feels restrictive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRich brown leather trim, antique brass hardware, and red-and-navy tartan accents give the coat its distinctly British-inspired character. The tartan continues through the hood, inner placket, and turn-back cuffs, while an adjustable olive drawcord with leather-reinforced eyelets allows the waist to be shaped to preference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGenerous patch pockets keep the design practical for everyday wear, and the small House of Graeme crest embroidered at the upper sleeve adds a discreet signature finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned as an elevated alternative to traditional outdoor workwear, the Braemar balances durability, weather protection, and heritage detailing with proportions made to feel polished on a smaller frame.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMaterials \u0026amp; Details:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWeather-resistant cotton twill outer\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrushed cotton tartan lining and trim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGenuine leather collar and detailing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAntique brass buttons\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeather eyelets cord ends\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOlive cotton waist drawcord \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable waist \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRoomy hip ease\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlannel Tartan-lined hood and cuff\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e Functional patch pockets.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"House of Graeme","offers":[{"title":"Petite XS","offer_id":46332661432554,"sku":null,"price":278.0,"currency_code":"USD","in_stock":true},{"title":"Petite S","offer_id":46332661465322,"sku":null,"price":278.0,"currency_code":"USD","in_stock":true},{"title":"Petite M","offer_id":46332661498090,"sku":null,"price":278.0,"currency_code":"USD","in_stock":true},{"title":"Petite L","offer_id":46332661530858,"sku":null,"price":278.0,"currency_code":"USD","in_stock":true},{"title":"Petite XL","offer_id":46332661563626,"sku":null,"price":278.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9890\/7370\/files\/Image_142.jpg?v=1790649743"},{"product_id":"the-elspeth-merino-rib-top","title":"PRE-ORDER The Elspeth Merino Rib Top","description":"\u003cp\u003e\u003cspan\u003eA softly fitted essential with the warmth of wool and the ease of an everyday layer. The Elspeth Merino Rib Top is designed with a flattering scoop neckline, long sleeves, and fine vertical ribbing that follows the body without feeling restrictive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKnitted from a lightweight merino and TENCEL™ Lyocell blend, it offers breathable warmth, natural softness, and gentle stretch from the rib structure itself. The petite-proportioned cut is designed to sit correctly through the shoulders, sleeves, and torso on women 5'3\" and under.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinished with the tiny House of Graeme crest embroidered at the chest, the Elspeth is understated enough for daily wear but refined enough to layer beneath tailored coats, tartan skirts, and heritage outerwear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLightweight merino wool and TENCEL™ Lyocell rib knit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSuggested composition: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e70–80% merino wool \/ 20–30% TENCEL™ Lyocell\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine-gauge vertical rib\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApprox. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e180–220 GSM\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNaturally breathable and temperature regulating\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft drape with mechanical stretch from the knit structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eScoop neckline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong sleeves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePetite-scaled body and sleeve length\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eTiny House of Graeme crest embroidery, approx. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e10–12 mm\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo polyester, nylon, acrylic, or elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBest cared for with cold gentle wash or wool cycle; reshape and lay flat to dry\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"House of Graeme","offers":[{"title":"Petite XS \/ Green","offer_id":46332685353194,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite XS \/ Oatmeal","offer_id":46332693086442,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite XS \/ Taupe","offer_id":46332693119210,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite XS \/ Brown","offer_id":46332693151978,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite XS \/ Claret","offer_id":46332693184746,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite S \/ Green","offer_id":46332685385962,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite S \/ Oatmeal","offer_id":46332693217514,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite S \/ Taupe","offer_id":46332693250282,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite S \/ Brown","offer_id":46332693283050,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite S \/ Claret","offer_id":46332693315818,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite M \/ Green","offer_id":46332685418730,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite M \/ Oatmeal","offer_id":46332693348586,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite M \/ Taupe","offer_id":46332693381354,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite M \/ Brown","offer_id":46332693414122,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite M \/ Claret","offer_id":46332693446890,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite L \/ Green","offer_id":46332685451498,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite L \/ Oatmeal","offer_id":46332693479658,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite L \/ Taupe","offer_id":46332693512426,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite L \/ Brown","offer_id":46332693545194,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite L \/ Claret","offer_id":46332693577962,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite XL \/ Green","offer_id":46332685484266,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite XL \/ Oatmeal","offer_id":46332693610730,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite XL \/ Taupe","offer_id":46332693643498,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite XL \/ Brown","offer_id":46332693676266,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Petite XL \/ Claret","offer_id":46332693709034,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9890\/7370\/files\/Image134.jpg?v=1790640626"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9890\/7370\/collections\/House_of_Graeme_logo_1200_x_600_px.png?v=1790643160","url":"https:\/\/houseofgraeme.com\/collections\/the-launch-collection.oembed","provider":"House of Graeme","version":"1.0","type":"link"}